How Did Joe Berrios Fail to Buy JoeBerrios.Com?

By Ramsin Canon

This would be understandable in, say, 2004, when political consultants were still treating the internet like an embarrassing nerdy friend in middle school. In 2010, when it is basically the cornerstone of communication in the United States, it is mind boggling that the Joe Berrios campaign did not buy JoeBerrios.com. Berrios is the Chairman of the Cook County Regular Democratic Organization--the organization that was once synonymous with the Chicago political Machine. If there was any doubt that the Machine is gone--and that even Machine Lite may be faltering in the face of a new era of political communication--it is the fact that the Berrios campaign was not together enough to buy their Chairman's eponymous domain.

It may be mostly a moral victory for Forrest Claypool*--how many votes for Cook County Assessor will truly be changed by diligent googling--but it should be a humiliating lesson for Berrios and his team. What's worse, Claypool's side is not treating it as a mere moral victory, using the domain to go after Berrios' character pretty seriously--and devastatingly, by using third parties like the Better Government Association and the Trib.

There's probably a strong instinct for schadenfreude in this case, given Berrios' terrible reputation among the city's political media. But if you're of the more charitable type, take a look at his big ol' smile and imagine him sadly typing his own name into his web browser and seeing a screaming headline calling him pay to play personified.

Sittin' there all sad, hitting refresh...

*Note his campaign URL.

UPDATE, 2:15PM: According to Scott Cisek at the Cook County Democratic Party, JoeBerrios.com has been owned for over two years. The Berrios team apparently believes an ally of out-going assessor James Houlihan gave the domain to the Claypool people.

Tom Bowen, spokesman for the Claypool campaign, took that wryly. "Berrios has been an elected official since 1988."

Bowen did confirm that the domain was donated to the campaign. "Someone contacted us and thought that Joe Berrios was such a bad choice for public office that he wanted to help...whatever way he could." Bowen was not able to immediately confirm or deny whether it was in fact a Houlihan ally who provided the domain.

Cisek indicated that the Berrios people are preparing an official rebuttal to what he called "libel" and misleading quotes on the microsite.

Of course, the real story is the content of the site, not the origin of the domain purchase--though for internet geeks it provides a good meme to get re-interested in history's longest campaign season. We'll await Berrios' reply for a proper evaluation.