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Design Tue Mar 15 2011
Too Good for Any Ole' Bologna Sandwich
Chicago's own beloved Threadless has teamed up with Thermos to make adorable new crowdsourced lunch accessories for Target. Artists submit their designs to be voted on by the Threadless community of nearly 1.5 million members to help decide which designs are printed on the Thermos + Threadless line of products, in the same manner that Threadless' t-shirts are chosen/produced. Each product in the new line features an artist statement on the packaging detailing the inspiration for the selected design and giving context to the images. The newly-launched Thermos + Threadless line currently consists of eight designs on stainless steel hydration bottles and six designs on lunchboxes.
I don't know about you, but when I was a teenager, lunchboxes and other manufactured eating accessories were vehemently taboo among the cool crowd. Kids turned their noses up at them in favor of brown paper bags. This may change that.