Gapers Block has ceased publication.

Gapers Block published from April 22, 2003 to Jan. 1, 2016. The site will remain up in archive form. Please visit Third Coast Review, a new site by several GB alumni.
 Thank you for your readership and contributions. 


Sunday, October 24

Gapers Block

Gapers Block on Facebook Gapers Block on Flickr Gapers Block on Twitter The Gapers Block Tumblr

« Charles S. Dutton & The Obama Effect Art Around Town »

Art Fri Jul 13 2012

These (Art) Moments


Photo by Zachary James Johnston

When we talk about the Pitchfork Music Festival, we usually talk about the abundance of performers from across the country and globe. Perhaps we mention the heat or the the ongoing mini-events (CHIRP Record Fair, Flatstock) that provide a welcome respite during the long, intensive days spent walking from one end of the park to the next. This year, art installations by Chicago-based Matthew Hoffman and Andrea Jablonski in conjunction with Johalla Projects, aim to frame and entice the experience of festival goers. The Pitchfork Music Festival begins today, July 13, and runs through Sunday, July 15.

After first proposing eight ideas by different artists, Johalla Projects and the Pitchfork Music Festival organizers settled on Hoffman's and Jablonski's uniquely-visible works. Incorporating his frequent use of motivational phrases, Hoffman (who has exhibited with Yes in Cincinnati and Public Works in Chicago) created an 80 ft. sculpture that spells out "THESE MOMENTS."

"My work has a positive, motivational feel to it," Hoffman said. "I look for phrases that can be interpreted in a number of different ways, leaving the viewer to take their own meaning." Hoffman's past work further emphasizes his interest in positive, motivational phrases that provoke while still feeling familiar and universal to a variety of different audiences. For this installation, Hoffman brainstormed a few phrases before "THESE MOMENTS" was chosen as something of a defining phrase for the festival.


Matthew working on the stands for the letters in his studio. Photo by Zachary James Johnston

"Whenever you're at the festival, you're overtaken by the music and the heat and we wanted people to take the time to look around them," said Johalla Projects Founder/Director Anna Cerniglia. "THESE MOMENTS," a phrase that is affirming for both the individual and the collective, highlights why the Pitchfork Music Festival is so engaging for thousands of fans year after year. The relationship between music and specific moments in time makes the festival experience so powerful. Regardless of one's preferred genre of music, the feelings are translatable from audience to audience. It is the memories that resonate long after the festival has ended.

Although Jablonski's (who has created public art works for Cows on Parade and within Grant Park) installation will be situated within the VIP area of the festival, non-VIP attendees will still be able to view parts of the work from far away. Comprised of thousands of balloons of different sizes, shapes, colors, and structures, Jablonski's colorful installation was created to match the audio part of the festival, while still respecting the park outside of this weekend. "We wanted to do something that wouldn't affect the natural landscape," she said. The work is temporary and disposable, without a huge environmental impact.

Like Hoffman's work, Jablonski wanted to ensure that the work could be seen in the general area and from far away. Rather than conforming to the exclusivity of the VIP, the work provides a beautifully-whimsical visual. The best way to work with a medium like balloons or a massive installation usually involves four walls. But public art emphasizes the value in what is not always sought out or seen. "I like environments that are not really conducive to these works," Cerniglia said. "And yet, why shouldn't these works be there in the first place?"

Time-lapse video of the installation of "THESE MOMENTS" featuring "Future City" by Heavy Times:

GB store
GB store

Architecture Tue Nov 03 2015

Paul Goldberger Describes the "Pragmatism and Poetry" of Frank Gehry's Architecture in His New Book

By Nancy Bishop

Architecture critic Paul Goldberger talks about Frank Gehry's life and work in a new book.
Read this feature »

Steve at the Movies Fri Jan 01 2016

Best Feature Films & Documentaries of 2015

By Steve Prokopy

Read this column »


An Angry White Guy
AREA Chicago
ArchitectureChicago Plus
Arts Engagement Exchange
The Art Letter
Art or Idiocy?
Art Slant Chicago
Art Talk Chicago
Bad at Sports
Bite and Smile
Brian Dickie of COT
Bridgeport International
Carrie Secrist Gallery
Chainsaw Calligraphy
Chicago Art Blog
Chicago Art Department
Chicago Art Examiner
Chicago Art Journal
Chicago Artists Resource
Chicago Art Map
Chicago Art Review
Chicago Classical Music
Chicago Comedy Examiner
Chicago Cultural Center
Chicago Daily Views
Chicago Film Examiner
Chicago Film Archives
Chicago Gallery News
Chicago Uncommon
Contemporary Art Space
Co-op Image Group
Co-Prosperity Sphere
Chicago Urban Art Society
Creative Control
Devening Projects
DIY Film
The Exhibition Agency
The Flatiron Project
F newsmagazine
The Gallery Crawl...
Galerie F
The Gaudy God
Happy Dog Gallery
Homeroom Chicago
I, Homunculus
Hyde Park Artcenter Blog
Joyce Owens: Artist on Art
Julius Caesar
Kasia Kay Gallery
Kavi Gupta Gallery
Rob Kozlowski
Lookingglass Theatre Blog
Lumpen Blog
Mess Hall
Neoteric Art
Not If But When
Noun and Verb
On Film
On the Make
Peanut Gallery
Peregrine Program
The Poor Choices Show
Pop Up Art Loop
The Post Family
The Recycled Film
Reversible Eye
Rhona Hoffman Gallery
Roots & Culture Gallery
The Seen
Sisterman Vintage
Site of Big Shoulders
Sixty Inches From Center
Soleil's To-Do's
Sometimes Store
Stop Go Stop
Storefront Rebellion
TOC Blog
Theater for the Future
Theatre in Chicago
The Franklin
The Mission
The Theater Loop
Thomas Robertello Gallery
Time Tells Tony Wight Gallery
Uncommon Photographers
The Unscene Chicago
The Visualist
Western Exhibitions
What's Going On?
What to Wear During an Orange Alert?
You, Me, Them, Everybody
Zg Gallery

GB store



A/C on Flickr

Join the A/C Flickr Pool.

About A/C

A/C is the arts and culture section of Gapers Block, covering the many forms of expression on display in Chicago. More...
Please see our submission guidelines.

Editor: Nancy Bishop,
A/C staff inbox:



A/C Flickr Pool
 Subscribe in a reader.

GB store

GB Store

GB Buttons $1.50

GB T-Shirt $12

I ✶ Chi T-Shirts $15