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Drink Thu Mar 15 2007
I just got back from SXSW Interactive down in Austin, and what did I happen to spot in Time Out when I got home but an ad that looked suspiciously like a Shiner Bock label. Shiner, for those unaware, is sort of like Austin's Old Style, the "official beer" of the city which most locals don't actually like all that much. It's not too different from Old Style to my tastebuds, either — maybe a little tarter, but otherwise solidly simple, basic beer.
The ad included a URL: ShinerChicago.com. Go there and you find three pages of information that add up to one thing: Shiner will be available in Chicago starting April 16, in yet-to-be-determined bars across the city. Expect a big to-do, a la Fat Tire, to begin shortly.