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News Wed Jul 11 2007
Chewing Gums and Candles
Americans are more eager than ever to try new ingredients and new flavors. NY Times says food companies and chain restaurants are working their butts off to keep up with the accelerating demand for the new and the hip. An example is the Chicago-based Wrigley, which introduced "mint mojito" gum back in January. Where did they get the cue that consumers might be ready for that exotic taste? That was when they noticed the flavor "showing up in candles and bath products."
