As of January 1, 2016, Gapers Block has ceased publication. The site will remain up in archive form. Please visit Third Coast Review, a new site by several GB alumni.
 Thank you for your readership and contributions over the past 12-plus years. 

TODAY

Sunday, September 20

Gapers Block
Search

Gapers Block on Facebook Gapers Block on Flickr Gapers Block on Twitter The Gapers Block Tumblr


Drive-Thru
« Food on the Screen My Life in France by Julia Child »

Business Tue Oct 14 2008

The Revolution Will Be Sandwich-ized

jimmyjohns.jpgEarlier this month, Potbelly Sandwich Works introduced a new sandwich, it's first in five years, a Clubby club sandwich with 30% more meat (turkey, ham and bacon). Now, Jimmy Johns is rolling out a new sandwich as well, it's first new sandwich in more than four years. The creation, the #17 Ultimate Porker, features freshly-sliced applewood smoked ham and bacon, plus lettuce, tomato and mayo on bread baked in house. According to Jimmy John Liautaud, founder of Jimmy John's Gourmet Sandwiches, the shops don't "rely on gimmicks, promotions and new menu additions to fool people into coming in and buying our sandwiches." But the time was right for a new addition, "another option for people like me who like the taste of ham and bacon together and want it served freaky fresh and freaky fast," said Jimmy John via press release.

The sandwich chain wants its customers to help come up with a slogan for the Ultimate Porker. The company says: Jimmy is running a campaign, and the Ultimate Porker is his running mate, representing change for the people. From now until October 24, sandwich (and pork) lovers across the nation can submit a campaign slogan for Jimmy and Porker on their road to sub-premacy at sofastyoullfreak.com. The top ten slogans will then be posted on the web site and voted on. The writer of the winning slogan will get a fully catered Election Day party. So, vote early, vote often, and do so with a sandwich in your hand.

 
GB store
GB store

Feature Thu Dec 31 2015

The State of Food Writing

By Brandy Gonsoulin

In 2009, food blogging, social media and Yelp were gaining popularity, and America's revered gastronomic magazine Gourmet shuttered after 68 years in business. Former Cook's Illustrated editor-in-chief Chris Kimball followed with an editorial, stating that "The shuttering of Gourmet reminds...
Read this feature »

GB store

 

Events


Drive-Thru on Flickr

Join the Drive-Thru Flickr Pool.


About Drive-Thru

Drive-Thru is the food and drink section of Gapers Block, covering the city's vibrant dining, drinking and cooking scene. More...
Please see our submission guidelines.

Editor: Robyn Nisi, rn@gapersblock.com
Drive-Thru staff inbox: drivethru@gapersblock.com

Archives

 

 Subscribe in a reader.

GB store

GB Store

GB Buttons $1.50

GB T-Shirt $12

I ✶ Chi T-Shirts $15