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Business Tue Oct 14 2008
The Revolution Will Be Sandwich-ized
Earlier this month, Potbelly Sandwich Works introduced a new sandwich, it's first in five years, a Clubby club sandwich with 30% more meat (turkey, ham and bacon). Now, Jimmy Johns is rolling out a new sandwich as well, it's first new sandwich in more than four years. The creation, the #17 Ultimate Porker, features freshly-sliced applewood smoked ham and bacon, plus lettuce, tomato and mayo on bread baked in house. According to Jimmy John Liautaud, founder of Jimmy John's Gourmet Sandwiches, the shops don't "rely on gimmicks, promotions and new menu additions to fool people into coming in and buying our sandwiches." But the time was right for a new addition, "another option for people like me who like the taste of ham and bacon together and want it served freaky fresh and freaky fast," said Jimmy John via press release.
The sandwich chain wants its customers to help come up with a slogan for the Ultimate Porker. The company says: Jimmy is running a campaign, and the Ultimate Porker is his running mate, representing change for the people. From now until October 24, sandwich (and pork) lovers across the nation can submit a campaign slogan for Jimmy and Porker on their road to sub-premacy at sofastyoullfreak.com. The top ten slogans will then be posted on the web site and voted on. The writer of the winning slogan will get a fully catered Election Day party. So, vote early, vote often, and do so with a sandwich in your hand.
