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Random Tue Dec 02 2008
As Long As You're Warm, Right?
If allowing corporate sponsorship/renaming rights of CTA stops doesn't whack your mole, perhaps warmer waits for the bus in the name of "experimental marketing" will...Kraft is teaming up with JCDecaux (French for "this bus shelter is very fashionable and sturdy") for an ad campaign for Stove Top this month that involves radiating warm air from ten downtown bus shelters in an effort to "bring to life the warm feeling that consumers get when they eat stuffing." Kraft will also be handing out samples of their newest feat of stuffing research, an item called "Quick Cups," at selected shelters. I'll be keeping gravy in my commuter mug in eager anticipation.
