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« A Trip to Alinea, Illustrated. San Marino Deli: Welcome New Addition to West Loop Lunch Desert »

Random Tue Dec 02 2008

As Long As You're Warm, Right?

If allowing corporate sponsorship/renaming rights of CTA stops doesn't whack your mole, perhaps warmer waits for the bus in the name of "experimental marketing" will...Kraft is teaming up with JCDecaux (French for "this bus shelter is very fashionable and sturdy") for an ad campaign for Stove Top this month that involves radiating warm air from ten downtown bus shelters in an effort to "bring to life the warm feeling that consumers get when they eat stuffing." Kraft will also be handing out samples of their newest feat of stuffing research, an item called "Quick Cups," at selected shelters. I'll be keeping gravy in my commuter mug in eager anticipation.

 
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Feature Thu Dec 31 2015

The State of Food Writing

By Brandy Gonsoulin

In 2009, food blogging, social media and Yelp were gaining popularity, and America's revered gastronomic magazine Gourmet shuttered after 68 years in business. Former Cook's Illustrated editor-in-chief Chris Kimball followed with an editorial, stating that "The shuttering of Gourmet reminds...
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About Drive-Thru

Drive-Thru is the food and drink section of Gapers Block, covering the city's vibrant dining, drinking and cooking scene. More...
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Editor: Robyn Nisi, rn@gapersblock.com
Drive-Thru staff inbox: drivethru@gapersblock.com

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