Goose Island Upgrades its Labels

Goose Island Brewery has been rolling out new looks for its products over the past six months or so, starting with its small-batch Reserve and Clybourn Heritage beers and most recently its line of sodas.

The beer labels, particularly on the Reserves, are elegant and stylish, almost looking more like wines than beer. But my favorite new look is on Goose Island Root Beer, the granddaddy of the soda line. It's probably no surprise -- after all, it shares the red Chicago star motif with Gapers Block itself -- but between the star and the overall retro feel of the label, it just looks incredibly cool. I'm not sure what defines it as "Chicago Style," as the bottle says, but it remains one of the better root beers available here in the city.

— Andrew Huff / Comments (3)

Carfree Chicago / July 20, 2009 11:23 PM

Ohhh, that's pretty. I'm a sucker for the Chicago star and Chicago blue. Love to see a business show it's local pride.

Hillary / July 21, 2009 11:46 AM

I'm not sure I like the new label that much. It kind of reminds me of Tropicana/Pepsi's label mistake and I feel like they might revert back to the old one.

sarahmas / July 21, 2009 4:22 PM

That makes no sense. The new labels capture iconic images and themes that run through the rest of their labels. The old labels were fine, but the new ones are modern and have a much finer feel. I love them... and the stuff inside the bottle too!

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