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News Thu Apr 01 2010

Intelligentsia is Roasting No More!

Intelligentsia coffee recently announced that it is leaving the coffee bean sourcing and roasting business and will now simply package other beans using their trademarked winged logo. After establishing roasting facilities here in Chicago and also out in LA, they have grown tired of providing exceptional quality coffee and latte art to hipsters across the country. Intelligentsia's spokesperson remarked that "It is time for this generation to learn to drink plain old instant coffee like our parents and we will lead the charge to bring the standard burnt tasting drip coffee back to everyone's mugs." So stock up now on your favorite beans, because once they run out, it's Pike Place Roast for all! To read the entire distressing press release click here.

Erin / April 1, 2010 12:59 PM

Come on, that is the most obvious April Fool's EVER! No way would Intelligentsia say that!

j / April 1, 2010 1:18 PM

You got me...for a few seconds at least. The quote was the giveaway. Funny one though.

Chuck Hipster / April 2, 2010 1:44 AM

If it were only true. I could start disassociating specialty coffee with pompous elitists.

curtis locke / April 2, 2010 8:40 AM

This one is as lame as Google's Topeka "gag."

pratfall / April 5, 2010 12:16 PM

Their chemex technique is the worst joke of all...

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Drive-Thru is the food and drink section of Gapers Block, covering the city's vibrant dining, drinking and cooking scene. More...
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Editor: Robyn Nisi, rn@gapersblock.com
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