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News Wed Jul 14 2010
Last night, Chicago entered with distinction into the elite group of cities to have a Michelin Guide created in its honor. A crowd of well-dressed and enthusiastic supporters lined the walls of A New Leaf's event space at 1820 N. Wells in Old Town, to welcome the announcement of the Michelin Guide Chicago due out in November. On hand to formally dedicate the Guide was Mayor Richard M. Daley, Michelin Guide Director Jean-Luc Naret, Michelin COO Parmeet Grover, and none other than the Michelin Man himself.
Briefly addressing the audience, Daley spoke of his pride in the city's chefs, who he believes "are really artists who define our city and give opportunity so much to our city." Noting that the higher-profile chefs who have made Chicago a foodie's destination tend not only to be entrepreneurs but often committed charity donors as well, Daley praised the group as civic boosters in bringing Michelin to town. In all, it was "a wonderful day," Daley said, "for us to celebrate, not our past, but most important, our future."
Mayor Daley speaking at Chicago Michelin Guide announcement gala
While Daley handled Chicago duty, Michelin Guide Director Jean-Luc Naret spoke directly to the force that drew Michelin to Chicago. Naret stated that since he became director of the Michelin Guide seven years ago, Chicago has always been on the shortlist of cities that Michelin would profile, due to "so much talent" located here. He revealed that Michelin's infamously discreet researchers have been covertly scoping out the city over the past two years, and he clearly illustrated what makes the Michelin mark the standard-bearer of excellence in regards to restaurant and travel guides. Showing off his local knowledge as well, Naret would have made Mike Royko proud with his recognition that ketchup doesn't belong on hot dogs in these parts.
Michelin Guide Director Jean-Luc Naret speaking at Chicago Michelin Guide announcement gala
Upon publication in November, Chicago's culinary scene, already heralded the world over, will now be cemented into place with a guide that in itself acts as one of the highest honors of prestige.
The crowd, including noted chef Graham Elliot Bowles, mingles and
noshes at the Michelin Guide Announcement Gala