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News Thu Sep 23 2010

Graham Elliot Will Publicly Humiliate You

The AP posted an article this afternoon about how restaurants are using this new-fangled Twitter thing to engage users and address customer service concerns. It's a fairly bland piece that discusses a lot of stuff people probably already knew. That said, one quote from our favorite "MasterChef" judge did catch our eye:

[Graham Elliot] is known to - in his words - "publicly humiliate" customers who complain about the restaurant online.

But if he thinks the complaint is genuine, Elliot said he will send a private message or call to invite the customer to try the restaurant again.

"It's great to have this wall torn down," Elliot said. "Most of the time, people just want to be heard."

Reading that brought back so many great memories of the childish drama that unfolded earlier this summer when a dissatisfied diner took to Yelp to, well, voice his opinion. After a poor experience at Graham Elliot, the patron demanded a 50% discount. Elliot personally responded by saying: "I'd say you could go "F'" yourself, but I'm a nice guy, so let's just call it even."

Now that Graham Elliot's celebrity chef status has gone national, his PR people are probably telling him to tone it down. Our guess is that won't stop him from flying off the handle at the next person who decides to get on Yelp and review one of his unopened restaurants.

Basil L / September 24, 2010 11:13 AM

This douchebag looks like a giant, obese lesbian greaser.

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