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Business Tue Jul 05 2011
Greg Hall's New Virtue
Greg Hall, former Goose Island brewmaster last heard from apologizing for peeing in beer glasses, has come forth with a few details about his next project: Virtue Cider.
Artisanal cider has been a passion of Hall's for the past 10 years, he told Eater, after sampling craft-brewed varieties in England in 2000. He's currently in the process of selecting heirloom apple varieties in Michigan, where the cider will also be produced under contract until Hall is able to build his own facility. The plan is eventually to build the brand nationally, producing cider from varietals in Washington, New York, Virginia and other well-known apple-growing regions. "Cider will taste a lot better when picked by local farmers picked in season and milled and pressed near the farm and turned into cider," Hall told Eater.
The soonest Virtue ciders will be on the market would be late fall. Meanwhile, follow Virtue on Twitter be on the lookout for cider dinners hosted by Hall, featuring other cider makers.
