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Business Sun Apr 01 2012
Recently bought-out Chicago pizza icon Giordano's is now adding gluten-free pizza to their menu as part of what newly appointed CEO, Yorgo Koutsogiorgas, said "is an effort to stay aligned with the trends of the foodservice industry and provide for the needs of our customers while establishing the well-known Giordano's brand into new households". The conversation between Chicago vs. New York style has always been hot, and recently the debate has shifted in favor towards thin crust as Chicago restaurant newcomers move away from deep dish and cater to classic brick-oven techniques. "Giordano's as a pizza brand, especially with its stuffed pizza, has had many years of success and still continues to generate a good business," said Richard Levy, managing partner of Victory Park Capital, the equity firm who acquired the family business in a deal in November after a Ch. 11 filing. "However, the growing trend of gluten free in food-service and the shift away from deep dish is a signal to us that we need to innovate to move ahead and rebuild a profitable business. We strongly belief that offering gluten-free items can help us cater to a whole untouched segment".
To pilot the idea, the new management group is rolling out its gluten free program in its flagship eatery and headquarters at 730 N. Rush starting today. Click here to check out the new additions to the menu, which include items like the Spinach and Mushroom stuffed pizza as well as a Quinoa, Sausage, and Roasted Red Pepper thin crust.