Volvo (now owned by Ford Motor Company) decided recently to use their muscle to try to squeeze Volo Auto Museum, located on Old Volo Road in Volo, Illinois, into giving up the url they bought in 1997. Volvo registered their url in 2000. Volvo filed a domain name dispute with the World Internet Property Organization stating that Volo was attracting Volvo's customers who couldn't spell. Volo (which actually had a link to Volvo on their website for those customers) countered, got public support, so Volvo execs came to Illinois to visit the Grams family in the hopes of a quiet settlement. The Grams decided the settlement didn't suit them, so they continued with their counter-suit. And, the WIPO ruled in Volo's favor. Yay! for the little guys.