On March 3, Sustain's Local Organic Initiative is holding the first ever trade show for local organic food in Chicago. Fifty farmers and farm cooperatives from Illinois, Wisconsin, Iowa, Michigan, and Indiana, representing nearly 500 organic farmers, will have the opportunity to create new business with Chicago area retailers, restaurants, distributors, and processors. The goal of the event is to help these producers create new sales in Chicago's $300 million market for organic food. Currently most organic food consumed in the area is imported from California and beyond. The event is not open to the public; Sustain hopes the media will attend to spread the word!