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Thursday, October 8

Gapers Block

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Local potato chip manufacturer Jays is feeling the heat of a Chicago ad campaign by Frito-Lay that claims Chicago prefers the taste of Lay's over Jays. Jays filed a federal lawsuit yesterday, claiming the advertising is false and misleading, and asked to see Frito-Lay's research backing the claim. (Frito-Lay isn't revealing its sources, of course.)




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