According to Crain's (Subscription req'd), Old Style is attempting a sales comeback, hot on the coattails of the recent PBR popularity boom. If you haven't noticed the new billboards around town, Old Style has launched a new "irreverent" ad campaign that is trying to reposition its brand as more young and hip, while still retaining it's neighborhood beer status. "More refreshing than a parking spot in Lincoln Park" and "More refreshing than stopping Bucktown before it Lincoln Parks" may cause you to roll your eyes, but I thought the Ukrainian Village radio ad (mp3 clip) was pretty on point. Cheers.