You are no doubt familiar with the Chicago Tribune's ad campaign, "What's In It For You?" Well, the Trib is reporting that it's very satisfied with the campgaign; according to a poll taken this summer, an unusually large number of Chicagoans were aware of the ads, and were able to identify them as belonging to the Trib. Whether or not this high recognition will translate into a boost in circulation will be found out at the end of the month, which is when the Trib gets audit figures for its circulation.