Former head of the Chicago Reader's personals department, Michael Beaumier, has published a memoir -- I Know You're out There: Private Longings, Public Humiliations, and Other Tales from the Personals. Yes, in the days of yore -- not so long ago, before the paradox called online dating came about, souls relied on the personal ads to find their match. No e-mail, photos or IM -- just 25 words or less. Sounds poetic, doesn't it?