Since a new Cereality opened a block from where I work in Evanston (although you wouldn't know it online, since their site hasn't been updated *ahem*) I decided to snag a coupla co-workers to eat with me. The verdict? It's better than we thought. $4 will get you two scoops of either hot or cold cereal (real oatmeal, people!), and your choice of milk (although soy milk does cost 50 cents extra), along with one topping of your choice. And even though it's a slick chain, and even though it's gimmicky, and even though you can buy a box of cereal for a little more than you get in one of their bowls, it was fun and I'm likely going back. And they use decent cinnamon on the oatmeal. I oughta know, you know.