Gapers Block published from April 22, 2003 to Jan. 1, 2016. The site will remain up in archive form. Please visit Third Coast Review, a new site by several GB alumni.
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Thursday, April 18
Suburban culinary megacompany Kraft Foods, Inc. is embarking on product and advertising realignment following its recent acquisition of Cadbury. The process provides some interesting insight into how multinational consumer product companies strategize global growth -- namely by selling sugary stuff to developing countries.