As of January 1, 2016, Gapers Block is on indefinite hiatus. The site will remain up in archive form while we evaluate our options, which may include a redesign or sale.
 Thank you for your readership and contributions over the past 12-plus years. 


Monday, February 27

Gapers Block

Gapers Block on Facebook Gapers Block on Flickr Gapers Block on Twitter The Gapers Block Tumblr


For the record, this vintage ad from the "Soda Pop Board of America," based here in Chicago, is completely fake.

As handily annotated above, the ad features obviously satirical copy ("fitting in" is a purported health claim), a Coca-Cola bottle with a backwards logo, and a fake address (there's a Hart Street, but it runs north-south, for just a block). And then there's the name -- Soda Pop Board? While very wholesome, almost nobody calls sweetened carbonated beverages "soda pop," least of all the industry itself. It was created as a spoof for the sadly defunct The City Desk which published nothing but fictional news. But hey, don't tell that to this guy.

GB store


GB store


Sign up for our free email newsletter I Star Chi and get a weekly round-up of the best of Gapers Block, plus our picks for must-do events each weekend!


Preferred format    Preferred format    

GB store

GB Store

GB Buttons $1.50

GB T-Shirt $12

I ✶ Chi T-Shirts $15