As of January 1, 2016, Gapers Block is on indefinite hiatus. The site will remain up in archive form while we evaluate our options, which may include a redesign or sale.
✶ Thank you for your readership and contributions over the past 12-plus years. ✶
Thursday, July 28
As handily annotated above, the ad features obviously satirical copy ("fitting in" is a purported health claim), a Coca-Cola bottle with a backwards logo, and a fake address (there's a Hart Street, but it runs north-south, for just a block). And then there's the name -- Soda Pop Board? While very wholesome, almost nobody calls sweetened carbonated beverages "soda pop," least of all the industry itself. It was created as a spoof for the sadly defunct The City Desk which published nothing but fictional news. But hey, don't tell that to this guy.