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Friday, November 21

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A moment of typeface history: Pabst Oldstyle was based on the hand lettering Frederic Goudy created for the Pabst beer label. It was commissioned in 1902 by Schlesinger & Mayer, a Chicago department store that later became Carson Pirie Scott, for its exclusive use. You can download it now from MyFonts.

Pabst Oldstyle

 


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