The NYTimes tested the cost of loading mobile advertisements on 50 high profile websites and found that the Trib was among the worst. On an LTE 4G network, it took an average of 12.9 seconds to load the Trib's front page, 9.5 seconds of which was due to advertisements. That means it costs a typical mobile user 9.5 cents to load the ads, and only 3.4 cents for the content.