Gapers Block has ceased publication.

Gapers Block published from April 22, 2003 to Jan. 1, 2016. The site will remain up in archive form. Please visit Third Coast Review, a new site by several GB alumni.
 Thank you for your readership and contributions. 


Sunday, May 19

Gapers Block

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The NYTimes tested the cost of loading mobile advertisements on 50 high profile websites and found that the Trib was among the worst. On an LTE 4G network, it took an average of 12.9 seconds to load the Trib's front page, 9.5 seconds of which was due to advertisements. That means it costs a typical mobile user 9.5 cents to load the ads, and only 3.4 cents for the content.

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