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« Thanks for the Memories, Edo Sushi Chicago food giants cooking up new business strategies »

Business Mon Feb 26 2007

Watered down Starbucks

In a memo, Starbucks chairman Howard Schultz warns of “The Commoditization of the Starbucks Experience,” citing automatic espresso machines, bagged flavor-locked coffee and, what I find interesting, the cookie cutter design of stores and the loss of the soul of the past, the Starbucks on your corner will more than likely look just like the Starbucks in Evanston or Deluth. The automatic espresso machines takes away all the art of making an espresso, just push a button and the machine does all the work. With Starbucks' 13,100 company, joint-venture and licensed outlets worldwide, approximately 360 in the Chicago area, it’s not hard to see his point. In the last 10 years, Starbucks has grown from 1,100 stores to the staggering 13,100 with plans to open even more in the coming year. I am not a big fan of the big chain coffee shops; I prefer to visit independent shops in and around Chicago, of which I’ve only scratched the surface.

 
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Jason / February 26, 2007 11:36 PM

Try Sip on Grand. Fantastic ambiance and the coffee to go along with it.

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Feature Thu Dec 31 2015

The State of Food Writing

By Brandy Gonsoulin

In 2009, food blogging, social media and Yelp were gaining popularity, and America's revered gastronomic magazine Gourmet shuttered after 68 years in business. Former Cook's Illustrated editor-in-chief Chris Kimball followed with an editorial, stating that "The shuttering of Gourmet reminds...
Read this feature »

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About Drive-Thru

Drive-Thru is the food and drink section of Gapers Block, covering the city's vibrant dining, drinking and cooking scene. More...
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Editor: Robyn Nisi, rn@gapersblock.com
Drive-Thru staff inbox: drivethru@gapersblock.com

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