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Blog Mon Jul 13 2009
MenuPages Chicago Becomes Grub Street
Helen Rosner, the intrepid editor of MenuPages Chicago Blog, has been hinting at a massive redesign of the blog for a little while now, and it debuted today. More than just a redesign, it's a complete rebranding: the MPChicago blog is now Grub Street Chicago.
The change is fairly simple to explain: New York Media, the corporate parent of New York magazine and nymag.com, bought MenuPages last July. While MenuPages' blogs were quite healthy on their own, nymag's Grub Street blog has the prestige -- it won a James Beard Foundation Journalism Award last year and was a finalist for a National Magazine Award in 2007. It only makes sense to apply that cache brand to a product that already meets the brand's standards for high quality writing and reporting.
It's a great move for a great blog -- though right now there are lots of broken bits and pieces, and Rosner's byline isn't on posts in the redesign yet. She assures me it's still just her, and all these little elements will be cleaned up over the next couple days.
— Andrew Huff / Comments (0)
