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« Getting Your Master's in Sausageology? Free Food (Inc.) this Thursday »

Blog Mon Jul 13 2009

MenuPages Chicago Becomes Grub Street

grubstreetchicago.pngHelen Rosner, the intrepid editor of MenuPages Chicago Blog, has been hinting at a massive redesign of the blog for a little while now, and it debuted today. More than just a redesign, it's a complete rebranding: the MPChicago blog is now Grub Street Chicago.

The change is fairly simple to explain: New York Media, the corporate parent of New York magazine and nymag.com, bought MenuPages last July. While MenuPages' blogs were quite healthy on their own, nymag's Grub Street blog has the prestige -- it won a James Beard Foundation Journalism Award last year and was a finalist for a National Magazine Award in 2007. It only makes sense to apply that cache brand to a product that already meets the brand's standards for high quality writing and reporting.

It's a great move for a great blog -- though right now there are lots of broken bits and pieces, and Rosner's byline isn't on posts in the redesign yet. She assures me it's still just her, and all these little elements will be cleaned up over the next couple days.

 
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Feature Thu Dec 31 2015

The State of Food Writing

By Brandy Gonsoulin

In 2009, food blogging, social media and Yelp were gaining popularity, and America's revered gastronomic magazine Gourmet shuttered after 68 years in business. Former Cook's Illustrated editor-in-chief Chris Kimball followed with an editorial, stating that "The shuttering of Gourmet reminds...
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About Drive-Thru

Drive-Thru is the food and drink section of Gapers Block, covering the city's vibrant dining, drinking and cooking scene. More...
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Editor: Robyn Nisi, rn@gapersblock.com
Drive-Thru staff inbox: drivethru@gapersblock.com

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