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Random Sun Sep 19 2010
Sarcasm & Strangeness in Groupon Copy
One of the things that makes Groupon's deals of the day stand out from the increasingly large pack is the copywriting. They're very good at making their deals and the businesses they're good for sound really awesome. But occasionally their efforts fall flat -- or at least miss the mark. For instance, this Sunday's offer for Cousin's Incredible Vitality:
Cousin's features an impressive, Mediterranean-inspired menu consisting of raw, vegan dishes made with fresh ingredients from local farmers, as well as a delicious juice bar that mixes up health elixirs. Fill your raw stomach with the uncooked, uncanny flavors of the house-special falafel wrap, a medley of pistachio falafels, greens, onions, sprouts, tomatoes, and ginger-tahini dressing, all wrapped in a collard-green skirt ($12). Explore the menu's more excitingly named dishes such as the soup of the day! ($3) and the juicy sprout avalanche, a sprout salad tossed with spices, nama shoyu, and olive oil and doused in homemade hummus ($6). Lunchers can boost their longevity with an E3 live shot--a green shot of 64 vitamins, minerals, Father Time's tears, and enzymes ($2-$3).
"Uncanny" flavors? I don't know about you, but I don't want my falafel with a side of cognitive dissonance -- let alone do I want to fill my "raw stomach" with it. In fact, if my stomach feels raw, I'd probably only want some white rice or some broth. The "soup of the day!" is one of the more excitingly named dishes? A salad "doused" in hummus sounds like an unappealing, soggy mess, and "Father Time's tears" doesn't sound like a good thing (and it's nearly a googlebomb.)
Overall, whoever wrote this sounds like he or she isn't a fan of Cousin's, or at least is rather skeptical of the raw food concept. I can't recall another Groupon deal that came off as derisive or incredulous like this one.
LaShawn Williams / September 19, 2010 7:55 PM
Incredulous, indeed! Whew!!