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Sunday, December 10

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News Wed Sep 03 2008

Drink Up, It's A Long Season

Thanks to all of the ups and downs, as well as the unpredictable twists of the current Chicago baseball season, well, it's enough to drive one to drink. A popular vodka company apparently knows that and will unveil new billboards to at least give fans an idea of WHAT to drink.

Effen Vodka is set to unveil new billboards on the south and north sides of the city to capitalize on the continuing (fingers crossed) good fortune of both the Cubs and White Sox. The Cubs-themed billboard will make reference to the supposed team curse, while the one located near U.S. Cellular field will simply bolster the South Side pride.

But when it comes to aligning themselves with a local sports team, the Bears would seem to be a natural fit for the Holland-based vodka company. After all, I can't count how many times I've heard someone yell, "Effen Rex Grossman" in the last couple of years.

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