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Baseball Tue Sep 30 2008

Effin' Stereotypes?

We got an interesting pitch today from the makers of Effen Vodka:

For your tailgating column, thought the following drink recipes issued by Chicago's EFFEN Vodka might be of interest.

Northsiders: Drown the curses of the Billy Goat and Bartman with a crisp, refreshing EFFEN Rooftop Rocker, an EFFEN favorite that gets fans rockin' at Clark & Addison.

Southsiders: Is it déjà vu all over again like in 2005? Raise your gobblets [sic] to toast the success of the good guys who call the The Cell home with EFFEN's Southside Breakfast.

EFFEN Rooftop Rocker
1 1/2 part EFFEN Black Cherry Vodka
1/2 part pineapple juice
1/2 part cranberry juice
Splash of Lemon/Lime Soda
Garnish with a lemon and orange.

EFFEN's Southside Breakfast
1 part EFFEN Vodka
2 part Tomato Juice
Splash of Lime
Splash of Worcestershire
Splash of Tabasco sauce
Shake ingredients with ice

The personas those drinks conjure up are interesting. So, Cubs fans like girlie drinks, and Sox fans drink to start their day? Is that the message you want to send fans of either team?

 
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