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Wednesday, August 10

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Bears Thu Oct 15 2009

Bear Down, Chicago Blackhawks

They've got one of the hottest quarterbacks around in Jay Cutler and are sitting very nicely in the NFC North with a 3-1 record. But there's nothing that says the Bears can use a little of that Blackhawks mojo.

Aligning themselves with the young up-and-coming Hawks, the Bears have cut a series of commercials with the city's NHL franchise designed to boost the profile of both teams. In the sports, expected to air in a few weeks, five Bears players (Cutler, Devin Hester, Greg Olsen, Robbie Gouls and Lance Briggs are paired, respectively, with Patrick Kane, Jonathan Toews, Brian Campbell, Patrick Sharp and Brent Seabrook (Ed. Note: Surprisingly, they somehow manged to leave off our favorite and most animated Hawk, Adam Burish though his being out of action for about six months may have something to do with it).

Actually, it was the Blackhawks who approached the Bears with the idea of the commercial collaboration to raise their profile, even though the Blackhawks are probably garnering more magazine covers and video game boxes than the Bears. At least for right now.

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