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News Mon Dec 07 2009
No Ad Venture for Bears, Hawks
The No Fun League strikes again. Chastized by fans and the press for their apparent lack of humor or desire to rid their league of all personality, the NFL struck again Monday when they shot down a planned series of commercials to cross promote the Bears and the Blackhawks.
The commercials, funded by the Blackhawks, were set to feature Bears players interacting with the young Hawks, a advertising venture desire to life the profile of the new breed hockey stars to an even higher level in the city. The series were to involve Bears Jay Cutler, Devin Hester, Greg Olsen, Robbie Gould and Lance Briggs to be paired, respectively, with Patrick Kane, Jonathan Toews, Brian Campbell, Patrick Sharp and Brent Seabrook.
Well, all of that is for naught as the NFL but the brakes on the venture, citing a rule prohibits use of team marks and logos in connection with the promotion of other sports except by a three-quarters vote of the league's 32 clubs.
The ads, already shot, will now gather dust somewhere, becoming yet another sad note on a pretty sad Bears season.
