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Tuesday, April 16

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Chicago Tue Apr 13 2010

St. Alfred + Nike/Wicker Park = World Cup Haven


The last thing the gentrified and hipster-loaded 'hood of Wicker Park needs is another boutique ripe for, uhh, more gear and alternate, limited editions for hipsters to buy. Fortunately, the parents of Wicker Park's newest purveryors of cool, St. Alfreds and Nike, know exactly what is up and have birthed a humble and fresh-as-heck tribute to the World Cup. The space is next door to the original St. Alfred's at 1529 N. Milwaukee and offers an eclectic offering of gear doled out by various artists and designers from World Cup (and soccer-mad) countries such as, Brasil, The Netherlands, France, Mexico and the host nation of South Africa.

Aside from proffering the dope wares sure to set hipster hearts all-a-tizzy this summer; the space's display shelves double as bleachers for World Cup viewing parties all summer long. Additionally, there's an elaborate and technologically advanced contraption (not on Rube Goldberg levels, but impressive nonetheless) for pressing very cool World Cup/Chicago-inspired shirts from various artists per month. To kick things off, the store is offering pressed shirts from Chicago designer Cody Hudson from Struggle Inc. The store opens to the masses on Thursday and for footie fans that wait is still too long.


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