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Blackhawks Thu Jan 27 2011

NHL Campaign Gives Chicago a New Guardian

blackhawk comic.jpgMaddeningly inconsistent to this point, the Blackhawks will be taking advantage of the upcoming all-star break to get focused on the final two months of what's shaping up to be an absolute dogfight of a playoff race. Of course, before that, Chicago's Patrick Kane, Jonathan Toews, Duncan Keith and Patrick Sharp will head to Raleigh, N.C., to participate in this weekend's all-star festivities.

The weekend will also see the wide-release debut of the Guardian Project, a marketing collaboration between the NHL and famed comic book writer/artist Stan Lee to give each of the league's 30 teams its own superhero for use battling "the world's deadliest villain." (Whoever that is.)

When "The Blackhawk" debuted a few weeks ago, I generally avoided what I figured would be a disaster. And well ... really, I'll let the NHL do the explaining for me:

"The Blackhawk" is a multi-faceted character as diverse as the city of Chicago itself. The Blackhawk is very fun to be around, he has a blue-collar sensibility, he's serious when the need arises but it's not his preferred state of mind. He's mostly a happy go lucky man's man, very much like a big kid. He prides himself on being the guy who the others look to when situations look bleak. In his words, "Jump on my big shoulders and let's get it done."

The look of the Blackhawk is in contrast to his everyman personality as his body is covered in gleaming metallic body armor. On his back, he has six wing blades that when deployed extend from his body and allow him to fly like a human dragonfly. The Blackhawk is also an environmental "empathy" that is able to control the element of wind.

Check out the sweet video!

Elemental empathy? Is that a new version of compassionate conservatism?

 
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