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College Teams Tue May 31 2011
On the BTN
Continuing the Big Ten's recent trend of odd rebranding decisions, Big Ten Network has rebranded itself BTN, with a new logo that changes to fit the colors of your favorite Legends and Leaders.
The logo makes its TV debut in July with the network's coverage of Big Ten Football Media Days. The network also gets a new URL, btn.com -- it's live, but currently just forwards to bigtennetwork.com.
Perhaps it's just me, but all I can think of when I see the BTN acronym is "button."
