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Bulls Wed Aug 17 2011
Check out this little piece from Josh Cohen of the Orlando Magic: an illustration of the evolution of every NBA team's logo from the team's inception to present. Some pretty good reminiscing is sure to occur, but yet, Bulls' fans might feel a bit left out: despite 45 years of play in the Windy City, the Chicago Bulls have never changed their iconic, forward-facing Bull head logo. The only other team to still be on its first logo is the three-year old Oklahoma City Thunder, and really, you could argue that was just a drastic change in logo from their Seattle Supersonics uniforms.
What could possibly explain this, especially over the past twenty years? Superstition, once they became national icons in the Jordan era? Did they just forget to hire a graphic designer full-time? Or is this some brilliant marketing scheme to always be able to sell Jordan #23 jerseys, which would obviously look a bit far-fetched if stitched onto some new design?
Maybe the Bulls have always just felt they got it right straight out of the gate. And when you look at some of the originals (say hey, '76-'81 Denver Nuggets dude!), you have to admit that maybe they're right. At the very least, it could be so much worse.
What do you think, Chicago? Do the Bulls need a modern update? Or are some designs, like log cabins, colonial mansions and Benny the Bull always in style?