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News Tue Dec 11 2007
A Gift That Says Olive You
You may have missed the blurb in RedEye this morning on nudo-italia.com. No, it's not a Web site for Italian nudists. Nudo is the name of an olive grove in Le Marche, Italy, and you can adopt one of its trees for the low, low price of about $133.
In addition to an adoption certificate and booklet about your tree, you'll receive a package in the spring containing extra virgin olive oil from your tree, and another in the fall with three flavored oils. Olive oil aficionados out there are probably thinking, "Wait just one second! One tree does not a bottle of olive oil make!" You are correct: in fact, the oil you receive will be produced from your tree and about 49 of its neighbors.
The coolest part about the site is that you can choose which tree you want based on the varietal of olive, the tree's location in the orchard, and even what kind of "view" your tree has. If anyone wants to adopt a tree in my name, I urge you to choose one in the Ardelio grove, which boasts "a breathtaking view of Mogliano in one direction, and in the other, a marginally less breathtaking view of a dilapidated farmhouse."
Now that's marketing.
