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Gapers Block published from April 22, 2003 to Jan. 1, 2016. The site will remain up in archive form. Please visit Third Coast Review, a new site by several GB alumni.
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Friday, December 8

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« Greens and White Beans Soup World Kitchen 2008 »

News Tue Dec 11 2007

A Gift That Says Olive You

You may have missed the blurb in RedEye this morning on No, it's not a Web site for Italian nudists. Nudo is the name of an olive grove in Le Marche, Italy, and you can adopt one of its trees for the low, low price of about $133.

In addition to an adoption certificate and booklet about your tree, you'll receive a package in the spring containing extra virgin olive oil from your tree, and another in the fall with three flavored oils. Olive oil aficionados out there are probably thinking, "Wait just one second! One tree does not a bottle of olive oil make!" You are correct: in fact, the oil you receive will be produced from your tree and about 49 of its neighbors.

The coolest part about the site is that you can choose which tree you want based on the varietal of olive, the tree's location in the orchard, and even what kind of "view" your tree has. If anyone wants to adopt a tree in my name, I urge you to choose one in the Ardelio grove, which boasts "a breathtaking view of Mogliano in one direction, and in the other, a marginally less breathtaking view of a dilapidated farmhouse."

Now that's marketing.

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Feature Thu Dec 31 2015

The State of Food Writing

By Brandy Gonsoulin

In 2009, food blogging, social media and Yelp were gaining popularity, and America's revered gastronomic magazine Gourmet shuttered after 68 years in business. Former Cook's Illustrated editor-in-chief Chris Kimball followed with an editorial, stating that "The shuttering of Gourmet reminds...
Read this feature »

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