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Chicago Tue Jan 17 2012

Short Hops: Fire Get A New Kit Sponsor, Chiditarod Registration, High School Hoops!

Tailgate's quick recap of what's happening in the Chicago sports scene. Today, the Chicago Fire get a new kit sponsor, registration for the madness of Chiditarod has commenced and three of Chicago's best high school basketballers are profiled.

Chicago Fire Get New Kit Sponsor

Crain's Ed Sherman is reporting on his blog that the Chicago Fire will be sponsored by the Quaker Oats company starting in the 2012 season. No details have been released by the Fire, but Sherman is stating that the deal will be for $7.5-8 mil. for three years, including an annual $1.5-2 mil. for the kit sponsorship. It wasn't certain if that jersey cash will be part of a grander Quaker Oats takeover/sponsoring. What is certain is that new Fire coach/longtime Chicagoan, Frank Klopas, will be spotlighted as a marketing presence by the team and purveyors of delicious oats.

Chiditarod Registration Is Open!

Pop a peyote button and strap on the madness! The Windy City's annual tribute to cart-craziness, art projects, pub crawling and food drives, The Chiditarod, has opened up registration. Per usual, the registration fees are tiered (the earlier you sign-up, the cheaper it is!) so get in early and if you're the artistically minded, enter a patch design. Chiditarod #7 is March 3rd.

Chicago's Basketball Future, Today

The Sports Fan Journal drops some knowledge on the best and brightest of Chicago's hoopster youngsters. Including a shout-out to Oak Park's Iman Shumpert, the starting point for the New York Knickerbockers.

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