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Blog Sun Mar 11 2007
Chicago Blogwatch
With so many mp3 blogs in existence and new ones popping up every day it's hard to figure out how and why the mainstream press selects one to be crowned king for a day. But that's just what the Wall Street Journal did for Audiversity the other day. It must be combination of luck, timing and talent that gets a particular blog noticed. I don't know about the first two, but Audiversity certainly has that last category covered.
Audioversity is the project of two Music Directors and a record store clerk. The local connection is Michael Ardaiolo, WLUW's music director and host of the WLUW radio show Audiversity: The Radio Show! The Wall Street Journal article (subscription needed) got it wrong when they said Audiversity features rare music. In fact, they cover pretty run of the mill new releases, but the extent, thoroughness and quality of the coverage is what sets them apart. I think in this new media age the term "content is king" will once again rule and sites like Audiversity that showcase excellent writing will somehow rise to the top.
