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News Wed Mar 21 2007
9 FM: Returning CDs for Make Benefit Glorious RIAA
In light of the recent decision by the US Copyright Royalty Board to substantially increase royalties paid by internet radio stations, which will most likely put an end to many online stations, Chicago's 9 FM has drummed up a plan to, you know, help the industry that is supposedly struggling so much to stay in the black. And that plan's simply to return the hundreds (thousands?) of promotional CDs given to radio listeners.
As 9 FM's Director of Programming, Matt DuBiel, puts it, "In the face of the RIAA's struggles, it just doesn't seem fair for us to be giving away free CDs to music fans who are fully capable of paying for the music themselves. That's why we're inviting everyone who has won a CD from 9-FM or any other radio station in Chicago this year, to return it to us and we'll exchange it for a 9-FM T-shirt and give the CDs back to the RIAA. Perhaps with all of those CDs back, the RIAA will have enough money so radio stations like 9-FM and other independent music sites can continue to affordably stream online."
So, if you're lucky enough to be the right-numbered caller and win a free CD from any Chicago radio station, do your part to give something back to the industry that's done so much to win your love over the last few years and return it to 9 FM for some swag.