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Hip Hop Wed Sep 15 2010

One More Drink with Ludacris

Photos by Stephanie Griffin

The back stock room at Binny's may be the last place you'd expect to find Ludacris, but nevertheless that's where I found myself chatting with this famed rapper and actor this past Saturday afternoon. Luda had stopped by the liquor store to promote Conjure, his new brand of cognac, before his show at Park West that night. Sadly, samples of the cognac were not offered.

Ludacris poses with a fan.

While Ludacris has been zealously promoting Conjure, doing everything from carrying around giant bottles of the cognac, frequently tweeting about it and releasing a Conjure mixtape, this particular event didn't seem to be very well publicized. The line to meet Ludacris barely stretched across one aisle of liquor, and a good majority of the people I approached in line said they'd heard about the signing through the Binny's newsletter. Granted, the event was limited to the 21 and over crowd, plus fans needed to shell out about $30 for a bottle in order to attend. Still, the turnout was meager at best.

Ludacris has dubbed the cognac "The Hustler's Spirit", and rather than just promoting the drink, he also had a hand in its making. "We tasted eleven or twelve different cognacs, and we had to choose three out of those. I picked one XO, one VSOP and one VX. That's the first time it's been done. We're the taste of innovation." And in case you were wondering, Luda likes to mix cognac with chocolate ice cream, but prefers to drink it straight.

Luda with a ridiculously sized bottle of cognac.

When he's not sipping brandy, Ludacris serves as CEO and Chairman of the non-profit The Ludacris Foundation. As Ludacris explained, "We just had something called Luda Day weekend, which was held on Labor Day weekend. We're remembering what Labor Day is all about while at the same time adding a new twist to it, which is to help kids. The Luda Foundation is my charity organization that's geared towards helping kids help themselves and giving back to children. Of course every Thanksgiving we give away turkeys to underprivileged families and we also do something called Ludacrismas where we help underprivileged kids."

Check the Transmission Flickr Pool for more photos from the event.


LaShawn Williams / September 18, 2010 4:02 PM


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Classical Wed Aug 06 2014

Pulling Strings: For classical music in Chicago, you got a guy - August 2014

By Transmission

Before the main classical season kicks into gear in the next month or two, take advantage of these local artists and ensembles playing throughout the city.

Read this feature »


  Chicago Music Media

Alarm Magazine
Big Rock Candy Mountain
Boxx Magazine
Brooklyn Vegan Chicago
Can You See The Sunset From The Southside
Chicago Reader Music
Chicagoist Arts & Events
Chicago Music Guide
Chicago Singles Club
Country Music Chicago
Cream Team
Dark Jive
The Deli Chicago
Jim DeRogatis
Fake Shore Drive
Gowhere Hip Hop
The Hood Internet
Jaded in Chicago
Largehearted Boy
Little White Earbuds
Live Fix Blog
Live Music Blog
Loud Loop Press
Oh My Rockness
Pop 'stache
Pop Matters
Resident Advisor
Sound Opinions
Sun-Times Music Blog
Theft Liable to Prosecution
Tribune Music
UR Chicago
Victim Of Time
WFMU's Beware of the Blog
Windy City Rock


Abbey Pub
Andy's Jazz Club
Aragon Ballroom
Auditorium Theatre
Beat Kitchen
Bottom Lounge
Buddy Guy's Legends
The Burlington
California Clipper
Concord Music Hall
Congress Theater
Cubby Bear
Double Door
Elbo Room
Empty Bottle
Green Mill
The Hideout
Honky Tonk BBQ
House of Blues
Kingston Mines
Lincoln Hall
Logan Square Auditorium
Mayne Stage
The Mutiny
Old Town School of Folk Music
Park West
Red Line Tap
Reggie's Rock Club & Music Joint
The Riviera
Thalia Hall
The Shrine
Symphony Center
Tonic Room
Uncommon Ground
The Vic
The Whistler

  Labels, Promoters
  & Shops:

Alligator Records
Beverly Records
Bloodshot Records
Dave's Records
Delmark Records
Drag City
Dusty Groove
Flameshovel Records
Groove Distribution
He Who Corrupts
Jam Productions
Jazz Record Mart
Kranky Records
Laurie's Planet of Sound
Minty Fresh
Numero Group
mP Shows
Permanent Records
Reckless Records
Smog Veil Records
Southport & Northport Records
Thick Records
Thrill Jockey Records Touch & Go/Quarterstick Records
Victory Records


Sun Aug 31 2014
What's Happening? Block Party @ Longman & Eagle

Sun Aug 31 2014
North Coast Music Festival

Sun Aug 31 2014
Chicago Jazz Festival

Sun Aug 31 2014
African Festival of the Arts

Mon Sep 1 2014
African Festival of the Arts

Wed Sep 3 2014
Creepoid, My Dad, & Shahman @ Township

Thu Sep 4 2014
Owen Pallett & Foxes in Fiction @ Metro

Fri Sep 5 2014
The Hideout Block Party & Onion AV Fest

Featured Series


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About Transmission

Transmission is the music section of Gapers Block. It aims to highlight Chicago music in its many varied forms, as well as cover touring acts performing in the city. More...
Please see our submission guidelines.

Editor: Anne Holub,
Transmission staff inbox:



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