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Random Thu Apr 17 2008
Not only that, he wants to know how tight it is.
In a promotional campaign for his new single "Hair Braider," Chicago R&B crooner R. Kelly is propositioning fans to send him pictures of themselves. Pictures of themselves sporting their braids, that is. Zig-zags, cornrows, dookies, whatever -- he wants you to show them off by uploading your snapshots his site.
The song is the advance single off of Kelly's forthcoming album, 12 Play: Fourth Quarter, which is slated to be released this summer. Since the contest is being hosted via a Song BMG/Jive's webpage, we're assuming that the promo campaign cleared the label's legal department before going live.
Fans and visitors to the site are invited to vote on the entrees' photos. The contest's judges, however, may have a tough row to how, as it appears (after Gapers Block hit refresh about 20-something times) that people are randomly uploading pictures of their bald, buzz-cutted, be-hatted, coiffed, and mostly non-braided selves to site -- perhaps having mistaken it for just another internet social network opportunity. So, as expected, the jury might be out on this one for a while.