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Music Business Mon Jan 28 2013

Review: The Indie Band Survival Guide (2nd Edition)

image.JPGSo 2013 is the year. You've resolved to strike up the band and make music your priority. If you still have some extra Christmas cash in your pocket after you buy all those mic stands and recording equipment, there's one more small purchase that you could end up finding essential: Chicago career musicians Randy Chertkow and Jason Feehan of the band Beatnik Turtle released the second edition of their highly praised The Indie Band Survival Guide in late 2012.

The handbook itself is an excellent, if not exhaustive, resource for anyone looking to make money by being in a band. In fact, even if turning your music into your moneymaker isn't your endgame, it's still a good read for anyone trying to make music into a successful personal outlet or hobby.

Version 2.0 of the Survival Guide, according to the authors' forward, focuses less on the world of major labels -- a testament to the fact that "going indie" is becoming an ever increasing trend in music. Chertkow and Feehan's guidebook simply teaches you how to do it successfully.

As far as getting the most out of this new edition of The Indie Band Survival Guide, after reading it myself, I have a couple tips for anyone interested.

1) Read it like a textbook, not a novel. Remember college textbook reading assignments? You never read every word of every chapter, just what you needed to. Treat this book similarly. Don't spend half an hour scouring the sections on Facebook and Twitter if you've been using the websites for years -- simply glance over them looking for new tips or pointers. They're there. Between band practice and your day job, finding time to sit down and read a nearly 400 page book cover to cover can be tough. Instead spend what time you have focusing thoroughly on a section that you might not be as knowledgeable in like marketing or licensing.

2) Keep a computer nearby. The Indie Band Survival Guide comes with a generous additional resource: Of course, you don't need to buy the book to access the website but it certainly helps sift through the wealth of info on the website. The guide does an wonderful job of cramming as much as it can between the covers but the authors' blatant dedication to being thorough warranted the creation of this website -- perfect for links to resources mentioned within the guide, additional lists of resources and further instructional guides on certain programs or processes. My advice is to check as soon as you read about something you want to learn more about. There's so much within the pages self-reminders to do further research are lost easily.

This book might not guarantee success -- you can't teach talent and hard work -- but if you do possess those qualities, it's sure to help guide you there.

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curtis locke / January 30, 2013 11:10 AM

Those that can, do. Those that can't, write a second book about it.

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Feature Thu Dec 31 2015

Our Final Transmission Days

By The Gapers Block Transmission Staff

Transmission staffers share their most cherished memories and moments while writing for Gapers Block.

Read this feature »


  Chicago Music Media

Alarm Magazine
Big Rock Candy Mountain
Boxx Magazine
Brooklyn Vegan Chicago
Can You See The Sunset From The Southside
Chicago Reader Music
Chicagoist Arts & Events
Chicago Music Guide
Chicago Singles Club
Country Music Chicago
Cream Team
Dark Jive
The Deli Chicago
Jim DeRogatis
Fake Shore Drive
Gowhere Hip Hop
The Hood Internet
Jaded in Chicago
Largehearted Boy
Little White Earbuds
Live Fix Blog
Live Music Blog
Loud Loop Press
Oh My Rockness
Pop 'stache
Pop Matters
Resident Advisor
Sound Opinions
Sun-Times Music Blog
Theft Liable to Prosecution
Tribune Music
UR Chicago
Victim Of Time
WFMU's Beware of the Blog
Windy City Rock


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Auditorium Theatre
Beat Kitchen
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Buddy Guy's Legends
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Logan Square Auditorium
Mayne Stage
The Mutiny
Old Town School of Folk Music
Park West
The Promontory
Red Line Tap
Reggie's Rock Club & Music Joint
The Riviera
Thalia Hall
The Shrine
Symphony Center
Tonic Room
Uncommon Ground
The Vic
The Whistler

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  & Shops:

Alligator Records
Beverly Records
Bloodshot Records
Dave's Records
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Drag City
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Flameshovel Records
Groove Distribution
He Who Corrupts
Jam Productions
Jazz Record Mart
Kranky Records
Laurie's Planet of Sound
Minty Fresh
Numero Group
mP Shows
Permanent Records
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Southport & Northport Records
Thick Records
Thrill Jockey Records Touch & Go/Quarterstick Records
Victory Records

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